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Mid-Season is a smaller, more personal conference held in various locations throughout the season in January of every year. Design shows and opportunities to get to know your colleagues in the floral industry abound, and the venues are always exciting, fresh, and interesting.


Mid-Season Blooming Treasures registration please click here. Schedule please click here. 
Convention Committees for Mid-Season click here.


There are two competitions at this years Mid-Season convention. They are below.

Bloomin Treasures "Window Display Competition" rules and entry form please click here.
Come make a window display in a 5' X 5' space. See entry form for rules. Entry deadline is January 10, 2009.

Bloomin Treasures "Mini-Headdress Competition" rules and entry form please click here.
Come show off your runway walk with a beautiful mini headdress upon your head. Work it Girlz!!
See entry form for rules. Entry deadline is January 10, 2009.


Please Click Here to view a presentation on Face 2 Face, from Jacob McCall, FSMD.

View the Bios from all of our talented designers for this Mid Season Convention.


Mid Season Convention 2009 will be at the Embassy Suites Destin/Miramar Beach scheduled for January 23-25. The address is 570 Scenic Gulf Drive. Destin FL. 32550. A special room rate of $119.00 for a spacious two room suite which includes complimentary cook-to-order breakfasts and a complimentary cocktail hour 5:30-7:30pm each evening. Which I know that as florists we all can make it to cocktail hour. Each suite has a separate living room, mini refrigerator and 2 TV's. The hotel is located across the street from Miramar Beach with a boardwalk to the beach.

Please mention FSFA (Florida State Florists Association) when booking your room, either call 1-800-Embassy (362-2779) or click here to visit their site. If you just would like to tour the hotel please tour.

For those of you that have never been to a Mid-Season, you are missing out. Book your room now and enjoy a GREAT weekend.

Directions to the Hotel
From I-10 East - Exit 56 Crestview. Turn Left onto Hwy 85 South. Turn Left on SR-20 (E. John Sims Parkway). Continue on SR-20. Turn Right on SR-293 (White Point Road) $2.50 Toll. Turn Left on HWY 98 East. Turn Right at the Circle K gas station on Poinciana Blvd. Go to stop sign and turn Right on Scenic Gulf Drive. The hotel is located on the Right.

From I-10 West - Exit 85 Defuniak Springs. Follow Hwy. 331 South (25 miles) to US 98 West. Turn Right onto Hwy 98 West. Travel approximately eleven miles. Turn Left at the Circle K gas station on Poinciana Blvd. Go to stop sign and turn Right on Scenic Gulf Drive. The hotel is located on the Right.